Thinking of starting a salt lamp business?
We often receive phone calls with an opening disclaimer of “I have never purchased salt lamps in bulk but I am thinking of getting into a small salt lamp wholesale operation. What do I need to know?”
1. Best Selling Salt Lamps
In any undetermined market, it is best to stick with the salt lamps that will sell in any market. In order of top sellers, they are:
Natural Himalayan Salt Lamp - Md. (3-5 lbs)
Natural Himalayan Salt Lamp - Lg. (6-8 lbs)
Fire Bowl Himalayan Salt Lamp (5-6.5 lbs)
Natural Himalayan Salt Tealight - Sm. (1-3 lbs)
The best selling salt lamps will be the staple product from which to build your product line. Depending on your market and customer feedback, you may end up bringing in other lamps like a Natural Salt Lamp - XL, Sphere Salt Lamp or the Cube Tealight. Purchasing these 2nd tier sellers should be based on feedback and data. Just remember, the Natural Salt - Md. will always sell.
2. The Right Salt Lamp Mix
Between the Naturals, Geometrics and Tealights, there are numerous products to choose from. A good rule of thumb for percentage breakdowns of what to order is:
Naturals - 65%
Geometrics - 20%
Tealights - 15%
Obviously, this may change from region to region as some markets might gravitate more towards the inexpensive Himalayan Tealights while others like the size of the Natural Salt Lamp - 3XL (20-30 lbs). But more or less, there shouldn’t be more of an error rate of +/- 10%.
3. Salt Lamp Marketing Materials
The Salt of the Earth includes a front and back insert with every order which explains the properties of the Himalayan Salt Lamp, including caring/cleaning, replacing the bulb, the history, the effects of negative ions and where to use. There is no company information on the sheet so your customers will not be able to contact us. The purpose of the insert is to inform and educate both the salt lamp business owner and its future customers.
Additionally, we also have full color brochures, individual Point of Purchase Displays and other market materials. Ask your the Salt of the Earth team member for additional selling materials.
4. Displaying the Salt Lamps
Once the shipment of salt lamps arrives, you begin configuring your shelves to best market the Himalayan lamps. In order to capture the attention of the passerby and utilize valuable shelf space, it is best to:
Show & Tell - remove the salt lamp from the box and place the item in front - it is the aesthetics of the lamp which sells the product not the box
Turn It On - plug the cord into the wall and let the bulb inside the cavity of the lamp make the salt lamp shine bright. The patrons want to see the full effect and know exactly what they’re getting before purchasing
Provide Variety - it is important to show the depth and breadth of your product line. Fill the shelf with Naturals, Geometrics and Tealights. It is best to let the customer decide whether they want a darker, more vibrant lamp or one with deep silver striations
Knowledge = Power - first time salt lamp owners are always intrigued by the beauty of the lamps however without knowing the benefits of salt lamps, they may feel intimated. Explain to the customer what they are and the value of negative ions in salt lamps. Additionally, hand them the salt lamp insert which comes with the product. This will serve to explain the basics of salt lamps, including properties, health benefits, how to clean your lamp and how to change the bulb.