What could be simpler…Importing.
People do it all the time. You’ve decided
you want a piece of the pie and would like to
begin importing products at a low cost and then
sell them at a higher cost, at an incredible profit.
You just do a little searching and researching,
and find yourself a Salt Lamp supplier on the
Internet. When you’ve found the one who
offers you the lowest prices, promises the highest
quality and the fastest delivery you are confident
and ready to go!
You place your order, hopefully knowing exactly
what you want, and how many of each to order so
you can fill up a container. You get an invoice
from the supplier, and, if you were not already
aware, soon find that you are required to send
100% of the cost of the order, plus the estimated
freight costs, to your new “friend”,
and do so by wiring the money directly from your
checking account to his. Now you wait…patiently.
You may start to wonder if you have made a mistake,
placing your trust in a foreign based company
that knows it will be difficult if not impossible
for you to track them down if there are any problems.
That’s normal.
If you are fortunate, you haven’t fallen
prey to a fraudulent exporter that takes your
money and then disappears, reopening his business
under a different name with a new website, laying
in wait for the next American entrepreneur in
search of the deal-of-a-lifetime to contact him.
For the fortunate, you will however, still find
the “quick delivery” date you were
promised will come and go. When you contact your
supplier to check the status of your order, you
will be told common tales of bad weather or labor
problems or delays caused by the shipping company
that are out of his control. Then two to three
weeks after that, you will receive notification
that your container will shortly be arriving at
port, and you will take care of clearing the shipment
through Customs and arranging for the inland delivery
to your warehouse. The day finally arrives when
your container load is delivered. You smile and
heave a sigh of relief.
You start to pull open the double doors at the
back of the container and the contents of the
load, which have shifted in transit, push the
doors fully open. Torn cartons filled with Salt
Lamps begin cascading out the doors and crashing
to the ground. Don’t try to catch them,
each carton weighs between 60 and 80 pounds! Don’t
worry, only 30 or 40 cartons will fall of the
600-700 cartons.
When you compose yourself, and finish unloading
the container, you may find yourself the not-so-proud
owner of 40,000 pounds of wet, moldy and dirty
salt, with wood bases that are cracked or discolored,
that will need to be destroyed or re-stained and
polished. You will likely find rusty screws attaching
the bases to the Salt Lamps, nearly impossible
to replace because no washers were used and salt
is not easy to drill into without cracking. You
will find your Salt Tea Lights have irregular
sized holes that don’t fit candles and broken
or brittle plastic feet.
This is the worst case scenario to illustrate
the pitfalls. Your experiences may be different.
You just learned Lesson #1 in the course: Salt
Lamps 101.
You DO get what you pay for!
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